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How does content writing help to boost SEO strategy

How does content writing help to boost SEO strategy

sachin     27 Feb 2018     search engine optimization      NA     

Quality content is what really plays an important role if you planning to start your own webpage. Imagine your webpage all ready to showcase to the world, but the selling point of your site, that is quality and relevant content is nowhere to be seen. What do you really do? Either hire a professional content writer who can help develop quality content or if you are good with words then nothing like it. You must be wondering why we are stressing over quality content so much. That is because your SEO begins and end with quality content. SEO content writing means writing in a manner that ranks higher for the related keyword search. You need to strategically place your keywords either in the title or spread it across the various places in the article making it search engine friendly making it optimized than before.

So now that we know that for your SEO efforts to pay-off, you need to make sure you have high-quality content. Let us now understand how content writing helps to boost SEO strategy.

Strategic usage of keywords helps SEO

Having SEO friendly content means when a person searches some content using keywords, they should be easily able to locate your article on the first page of Google. To place your article on the first page of Google, your content should have the relevant keyword. Only then will it rank high on Google. Although, to optimize their content people often tend to overuse the words and clutter their articles. The key is strategic placement of the keywords and using it only wherever it is required.

Social Validation

In a world of social validation where even we try to make our profiles look glamorous by putting so many filters on it. Then what makes you think articles and blog posts don’t need that kind of attention? If you really want to attract the attention of the masses, then make sure that your content is simple, relevant and putting the message across. Only then will you able to deliver value, establish a connection with your readers and only then will they tend to engage with your content through social media and social networking sites. When your article is shared on various timelines and it gains momentum, only then Google sees this social validation and ranks it high on their page.

Quality backlinks

Backlinks is when people add their links on your website or on your content because they were compelled enough to do so. However, there are some people who purchase such links, but that will not help you gain recognition. People generally link back to your site because they had connected with your content and appreciate what you are publishing. People nowadays are into genuine content rather than made up ones. Buying links will never be able to help you establish that priceless connection with your genuine readers which you would otherwise be developed.

Ranking of Website

You need to optimize your content to make it SEO friendly. This happens only when you have quality content and genuine readers. Your article or website should have that charm either by using certain keywords or by writing a strong content to help your website rank. Google will only recognize and rank you when you pass their test of quality content.

Contributes to ‘Search Task Accomplishment’

This is a new buzzword which has been recently trending especially in the content marketing and SEO circles. Search Task Accomplishment means is your article really solving the purpose that it was written in the first place? Google evaluates that and accordingly ranks your content. This is done to know whether the user is able to find or not what he/she is looking for. Google is working on an algorithm that will be able to find if people is able to find exactly the kind of information they were looking for. If yes, then your rankings will shoot up but if no, then your rankings will drop down. So long story short, always defines the purpose of your content right from the beginning. This will maintain that consistency in your article from the very beginning.

In the beginning, when the term SEO came into the picture, it used to exist in isolation. But slowly and steadily it gained momentum in a way that it has become one of the most important factors in the digital world. Most of the things revolve around how to make SEO a sum total of your entire content marketing dispensation. If you need good rankings, then make sure your content has that weight which Google and your readers demand. With every passing day, the importance of good and high-quality content is increasing manifold and becoming more and more important for SEO.

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