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Know All About BackLinks: What is the Backlinks? How to Create backlinks?

Know All About BackLinks: What is the Backlinks? How to Create backlinks?

sachin     15 Mar 2018     search engine optimization      NA     

Backlinks are the most growing trend in the world of Search Engine Optimization (SEO). And mind you it is not just a trending buzzword but is given a lot of weight by search giants such as Google.If you have just stepped into the blogging industry, then this article will prove to be super useful to you since we are providing you with a complete guide to how Backlinks work. Backlinks are generally important in the SEO world because they represent a “vote of confidence” from another site.

Before we jump into the technical know-how of a Backlink, let us first understand what it really means. The backlink is a link that a website gets from another website. These links help your website the prominence it requires and is super useful in improving website’s SEO rankings. Backlinks is a signal that your content is worth it to have a link from another site. Search engines like Google go through a sanity check if there are too many backlinks attached to your website. Some of them use certain practices which are not considered good practices and misleads the Search Engines by purchasing backlinks, link exchange network, selling backlinks etc.

Backlinks involve a give and take relationship with other websites

What do we really mean by this? This means that if you want to receive good and valuable backlinks then you do have to return the favour as well. You will never know that some backlinks can prove to super valuable for you. Sometimes your website gets backlinks from sites which are trustworthy, popular and high-ranking and can prove to be super helpful. Imagine this, that you have been following a travel blogger and decide to start one for you too. After few blogs down the line, the travel blogger you once followed mentions your one blog in his post. This is what you call gaining a valuable backlink. On the other hand, gaining backlinks from low-authority, potentially spamming site can have an opposite reaction.

You need to give something back as well. You need to offer as backlinks to other websites. When you link out to an external site there are certain things you need to keep in mind like the content of the page you linking, anchor text, whether you choose to follow or not follow the Meta tags and many more. The more relevant content you provide, the more you will get in return. Additionally, there are majorly two types of backlinks which you need to understand before actually jumping on the part of how to create a valuable backlink for your website.

Do Follow Backlink

These types of backlinks allow Google, or whatever search engines that you are using, reach your website and follow it.  This is more like an extended SEO effort to help your website reach to masses. These types of links are generally created from high PR and high Domain Authority that will help on passing the link juice to the hyperlinked website. But keep in your mind that don’t buy and sell Dofollow links because it can spoil your reputations in the Googlebot. Googlebot can mark you as spam. Do follow backlink is a simple yet effective method to get more genuine readers to your website. It is created with a simple 3-step procedure.

  • Click on the Embed URL Tool.
  • Enter the URL of your homepage or the relevant location.
  • Once the preview of the page appears, drag and drop in your article or story.
Do Follow Backlink

Nofollow Backlink

Nofollow backlinks are like Do Not disturbs signs for an article. These tags make it clear to the webmasters to tell the search engine that “Don’t follow links on this page” or “Don’t follow this specific link”. This is an attempt to take away the incentive of for automatic link spammers to place their links here. However, this comes at a price. In order to get rid of the spammers, no follow links causes us to drop the target links from our overall graph of the web. Nofollow backlinks are as low as on your website. Equally good will be for your website.  

The concept of Do follow and No follow links should not be used loosely. You need to understand.

Let us make you explain the concept of backlink a little better with the help of an example:

Example: A blogger Rojan P writes a very interesting article about an educational event. Another blogger Rameshwaran doesn’t agree with Rojan’s article and writes about it in another article for an online magazine. To prove his point and give credit to his statement Rameshwaran links his article to Rojan’s article so that readers can understand both points of views and get a deeper insight into the whole discussion. Rojan’s blog gets a valuable backlink. On the other hand, Rameshwarans’s article gets popular and many other websites link to the article and eventually website gets many new backlinks. Even though Rojan’s only got one backlink for his article, the value of his backlink is increased by the backlinks generated by Rameshwaran’s article. This is more like profit sharing. The more Rameshwaran‘s article gets viewership; the more viewership Rojan gets because of the backlink.

Now that you have a fair idea of what really backlink is, let us now help you understand how you can generate backlinks to your website. We weren’t kidding when we told you about offering a complete guide regarding this. Stay tuned to know more.

1. Write engaging articles:

This is something which goes without saying. To write engaging articles, you need to first decide the genre of your blog whether it is about travel, education, fashion, motivational and so on. Once you have that in place, you need to understand the kind of readers you want to cater to. Accordingly, write your articles depending on the kind of genre and readers you want to write for. Your article becomes engaging when you readers find it engaging. Once you have established a relationship with your readers, they would come back wanting for more. Only after all this, will you able to get valuable backlinks which prove valuable for your growth.

2. Start commenting and socializing:

Nowadays it is all about presenting yourself on the social media. You need to have an online presence and that can be done when you build long-lasting relationships with other bloggers and your readers. For this, you need to reply to all messages your readers comment on your blog, comment on other blogger’s blog. But most importantly, know when to draw the line. Comment but do not spam. Make sure you are giving valuable insights regarding the topic discussed at hand. Remember what we had discussed earlier, it is all about give and take.

3. Submit to web directories:

In order to gain backlinks, you can even submit your blog or articles to web directories. But the challenge faced here is that it is difficult to find an authentic web directory. Save yourself from those scam web directories which asks you to create a backlink to their website before adding your website to the directory.

By now, you are very well aware of the term backlink, how can you get backlinks and how does the give and take relationship work in the web world. Now we come to the part, where we make you understand why backlinks are important to your website for SEO. This is because to grow your ranking on Google you need backlinks from relevant and authoritative sites.

1. Improves organic ranking

Your search advertising generally is of two types. Paid and organic. Organic ranking is when your website naturally appears on the first page of Google on the basis of engaging content, relevant backlinks and valuable socializing. The paid ranking is when the website owners pay to purchase certain keywords which when searched will show their website as the immediate result. Using backlinks improves your organic ranking. If any of your content is getting organic links from other sites, it naturally marks your content in the high ranking category with search engines.

2. Faster Indexing

Google has bot software called Googlebot that sends out to collect information about certain documents on the web to add to the Google’s searchable Index. And crawling is a process where Googlebot goes about from website to website in order to find any updated documents. Having backlinks on your site helps Google discover links on your site and crawl back effectively. Therefore, the higher the backlinks, the higher the indexing and more chances of your site getting recognized by the Googlebot software.

3. Improving your referral traffic

Referral traffic is when visitors land on your website through a direct link from some other website rather than directly from the search engine. Having backlinks generally, help in getting referral traffic.  Such referral traffic has lower bounce rate which means that visitors tend to stay longer on your website thereby increasing your conversion rate. A conversion rate is when a visitor fulfills the goal for which the website is developed in the first place.

Another way of improving your online presence is by way of guest posting. This means that you are inviting people to write something on the same genre that you write about. It gives a new and fresh perspective to your blog not just for you but even for your readers. Your readers are more engaged since they get to read something different. Guest posting is really helpful for building relationships, getting new readers and is great for search engines. Guest posting compels not just your readers but the readers of your guests to follow your blog or writing. It is a great way to engage people.

You may think that why we are stressing so much about the importance of having valuable backlinks on your site. This is because everything is interrelated in the World Wide Web. Everything you do or write plays an impact. The conversion rate, bounce rate, referral traffic, backlinks, ranking, indexing, crawling are not just fancy terms which are used nowadays; they place an important role to place your website on the first page of Google. Write good content, have good readers, understand the tools that Google use and in no time you will get a hang of everything.


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